Billionaire Warren Buffet says that in a down economy your best asset is you. Funny, the same is true when the economy is up. Here are 10 ways to make personal branding work for you in any economy. 1. Think value. How can you create value for people, if you’re self-employed, or for your company? 2. Narrow your focus. Being known as a subject matter expert will get you known more quickly and more widely. 3. “Brand” everything you do. Whether it’s a presentation, a report or a product, stamp it with your touch, your “quality assurance.” 4. Invest in education. Developing and honing your skills keeps you on top of your game. 5. Step up. Think less about the way something is “always done” and more about the best way to do it. 6. Make it about them. Your personal brand is more powerful when built on the success you create for those around you. 7. Seek the wisdom and counsel of others. Hire a coach or seek a mentor to help you build a respected personal brand. 8. Differentiate. What is it about you that stands out in a crowd, whether on paper or in person? Know that. Use it wisely. 9. Keep in touch. Burn no bridges; better yet, maintain—and grow—a wide network of industry and other contacts. 10. Think of yourself as a business. Now go out and be head marketer for the brand called YOU.